From Backpacking to B2B: My Journey into PR
Neo PR is dedicated to setting the benchmark for excellence in B2B tech PR. Central to that mission is our focus on building a dynamic team of comms professionals and tech enthusiasts who share a genuine passion for helping innovative businesses stand out in their respective industries.That’s why we’re delighted to introduce our newest recruit, Amelia Hemmings. Find out about her journey into the wonderful world of PR below.
A bit About Me
They say university gives you some of the best and most memorable years of your life. Well, it’s fair to say that studying Media and Communications at Cardiff University certainly lived up to that. I left with amazing friends, a much stronger sense of independence and most importantly, a real passion for communication. I was hooked! That said, stepping away from the safety net of my degree into the job market as a graduate was something I think most find exciting but undeniably daunting. Knowing I had a passion for PR, creativity and communications, I wanted to channel this energy into a purposeful career, I just didn’t know quite which direction to take.
So, before making any big decisions, to help me decide on what I wanted to do with my life, I took the bold step to pack my bags, log out of LinkedIn and say goodbye to the cover letters for a little while. I flew to the other side of the world all on my own (crazy, I know) and spent three amazing months solo backpacking across South East Asia. This helped me gain an entirely new perspective on the world. I met inspiring people, immersed myself in different cultures and most importantly stepped well and truly outside my comfort zone.
The time spent ‘finding myself’ was exactly the reset I needed, and after three months of travelling, I had never felt more eager to begin my career. When Neo PR came along, I knew I’d found the right path. It stood out as the perfect place for me to learn and grow, offering a nurturing yet challenging atmosphere within the B2B sector.
Earning My Stripes
My passion for PR was ignited during my studies. I’ve always known I was a people person who loved to communicate, and my degree in Media and Communications helped to open my eyes to the incredible opportunities within the industry. The PR modules on my degree showed me how the industry was a place where I could combine communication, creativity and strategy – all passions of mine. To tell stories, build relationships and get paid for doing so was a no brainer. Feeling ambitious and inspired, alongside my studies, I secured work experience within a leading television PR company in Cardiff. During my time there, I learnt what being a part of the PR world was all about. I was taught the very basics of the job, I made a LOT of cups of tea and I solidified my eagerness to work within this industry.
I then secured PR experience within a boutique London based agency, where I was given the opportunity to take real responsibility. I worked across a wide range of tasks, which allowed me to broaden my skills within the B2C sector. I thoroughly enjoyed this placement. However, I felt I wanted to explore a completely new sector–the technology and B2B side of PR.
The World of Neo PR
I have loved every minute since joining Neo PR. As a graduate looking to enter the world of work, finding a company that aligned with my passion and offered a place to learn and grow felt like striking gold. From the inspiring list of clients to the warm family feel of the team (and the extraordinary Christmas dos), Neo felt like the right fit for me.
I am excited to step into the B2B tech space within PR, as getting to work with companies at the forefront of innovation that are currently shaping our future, feels rewarding and energising. The passion and work ethic of everyone on the team is driving me to be the best I can be and is something I am so excited to be a part of. As I embark on this new chapter, I hope to bring a fresh perspective to the team as well as plenty of enthusiasm and a genuine passion for creativity and storytelling. Whilst I sit here and write this blog in my first week, I have nothing but optimism for what the future holds.
At Neo PR, we help innovative B2B tech brands stand out in their respective industries. Discover how our team can support your growth with strategic PR that elevates your profile and builds industry authority.
